Digital Marketing & E‑commerce Optimization

Click‑throughs are vanity; profit is sanity. BGS’s Digital Marketing & E‑commerce Optimization practice turns traffic into lifetime value.

Integrated Channel Mix – SEO, SEA, social, affiliate and influencer activations orchestrated by a single growth squad to prevent channel cannibalisation.

Conversion Science – Heatmaps, session replays and multivariate tests expose friction; our UX engineers deploy fixes without code freezes.

Lifecycle Marketing – Automated email, SMS and push campaigns on Klaviyo or HubSpot, driven by RFM segmentation and churn‑propensity modelling.

Data Stack – GA4 feeds BigQuery, Looker dashboards and predictive models that flag emerging CPC inefficiencies and stock‑out risk.

Marketplace Optimisation – Amazon, eBay and Otto listing enrichment, Buy‑Box win‑rate monitoring and campaign automation.

KPIs – Average 30 % lift in conversion, 22 % reduction in CAC, 18 % uptick in LTV within six months across our client base.

Engagement Models – Flexible retainer with spend ceilings or outcome‑based contracts sharing upside—your growth, your rules.

When you’re ready to replace vanity metrics with verifiable profit, BGS lights the way.